Top 150 receive free points
Zimbabwean headquartered money transfer and remittance company, Access Forex has launched a loyalty club for the UK. Within a year, clients sending money from the UK to Zimbabwe can get up to £60 (USD 85) of their money back.
This loyalty program is like many others, in the sense that customers can earn points with each transfer. Access Forex’s Loyalty Club is wholly unique, however, in its attitude and understanding of exactly who its customers are. This club is for people who want to get the most out of every Pound they earn. Clients can redeem points on their next transaction or even cash out when they move from one level to the next. The club will also give members access to free investment and retirement advisory services. The brochure for the program also mentions that there are “surprises” in-store when clients move up the various levels.
“For a company as young as we are to be launching a loyalty program says a lot about how passionate and reliable our clients have been from the beginning. We wanted to reward that.” Said Richard Stocks, UK country manager. “The program’s tagline ‘Sharing is Caring’ is meant to make members know that we understand how much they sacrifice to send money home and we want to share that responsibility. Any savings we are enjoying by them giving us repeat business, we pass on to our clients. It’s a double bonus for them because we are really rewarding them for something they are doing already.”
The rules of the program are simple, clients earn 10 points every time they send money to Zimbabwe. For every 100 points, customers will receive a cashback of between £3 and £10 and a small gift. The program also has holiday and birthday rewards for customers throughout the life of their membership.
Access Forex will alert the member to points and rewards through a concierge service operating out of its Customer Call Centre. No need to keep checking to see which level you are on and how many points you have. A statement will be sent to you each month.
The loyalty club is largely driven by customer feedback, which included analysis of remittance trends and calls to the remittance company’s customer service line, explained head of sales & marketing, Shingai J Koti. “A lot of what we’re working for is to create a personalized experience,” she added.
To celebrate the launch of the Loyalty Club, 150 of Access Forex’s most loyal customers have been given 100 free points to enjoy.
The launch of this club follows the ‘Breakfast on Us’ campaign which the company launched at the beginning of the month where it will give over 50000 loaves of bread to beneficiaries of clients transacting with Access Forex for the first time. These initiatives are a sign of things to come for Access Forex customers as the money transfer company continues to disrupt the market.